Measure the return on any investment, campaign, or spend as a clear percentage.

See how much of your revenue is actually profit once costs come out.

Turn visitors and conversions into a rate you can track and benchmark.

Measure your true year-over-year growth rate over any period.

Check whether what you earn from a subscriber outweighs what you pay to win them.

Add up your monthly recurring revenue and see it annualized as ARR.

See how much revenue every dollar of ad spend brings back.

Find how many units you must sell to cover your costs.