Free tools for subscription businesses

Drop in your numbers for an honest read on the metrics that make or break a subscription, then see how Churn helps you move them.

Churn & Retention

Churn Rate Calculator

Measure the percentage of subscribers who cancel each month, and see what that churn costs you in revenue.

Retention Rate Calculator

See what share of subscribers stay, and how much more revenue you keep when fewer cancel.

Customer Lifetime Value Calculator

Find what each subscriber is worth over their lifetime, and how lower churn grows it.

Customer Acquisition Cost Calculator

Work out what you really spend to win each new subscriber.

Revenue & Growth

ROI Calculator

Measure the return on any investment, campaign, or spend as a clear percentage.

Profit Margin Calculator

See how much of your revenue is actually profit once costs come out.

Conversion Rate Calculator

Turn visitors and conversions into a rate you can track and benchmark.

CAGR Calculator

Measure your true year-over-year growth rate over any period.

Customer Acquisition

LTV CAC Ratio Calculator

Check whether what you earn from a subscriber outweighs what you pay to win them.

Profitability

MRR Calculator

Add up your monthly recurring revenue and see it annualized as ARR.

Pricing & Revenue Optimization

ROAS Calculator

See how much revenue every dollar of ad spend brings back.

User Engagement & Product Analytics

Break-Even Point Calculator

Find how many units you must sell to cover your costs.